Marketing & Content Executive/Chuyên viên Tiếp thị & Nội dung

The Marketing Executive is responsible for leading the execution of brand and marketing activities, ensuring alignment between brand positioning, communication strategy, and market presence. This role requires a balance of strategic thinking and disciplined execution, with the ability to translate brand direction into clear, consistent, and high-quality marketing outputs across all channels.

• Lead the execution of marketing and communication initiatives aligned with brand positioning and business objectives.
• Develop and oversee content direction and social media strategy, ensuring consistency in tone, message, and visual identity.
• Coordinate with content, creative, and external partners to ensure high-quality and consistent brand communication.
• Monitor and evaluate marketing performance, audience engagement, and channel effectiveness.
• Identify and develop strategic partnerships, media opportunities, and content collaborations.
• Conduct market and trend analysis to inform brand direction and communication strategy.
• Maintain and enforce brand standards across all touchpoints.
• Work closely with internal teams (retail, product, operations) to ensure alignment between marketing, product, and customer experience.
• Support and contribute to campaign planning, brand development, and long-term marketing initiatives.

• Minimum 8–10 years of experience in marketing, brand management, or communication, preferably within fashion, luxury, or premium industries.
• Strong understanding of brand positioning, storytelling, and integrated marketing strategy.
• Proven ability to manage and execute multi-channel marketing initiatives.
• Strong communication skills in both English and Vietnamese.
• Ability to work independently and operate within a structured, fast-paced environment.
• Strong organizational, analytical, and problem-solving skills.
• Experience working with creative teams, agencies, or cross-functional departments.
• High level of responsibility, consistency, and attention to detail.

• Salary: Negotiable based on interview performance and professional capability. Final compensation will be determined upon mutual agreement.
• Working Hours:
  Monday – Friday: 8:00 AM – 5:00 PM
  Saturday: 8:00 AM – 12:00 PM
• Confidentiality:
  All employees are required to sign and comply with a Non-Disclosure Agreement (NDA) before, during, and after the term of employment.

At HOP, the scope of work is not limited to fixed tasks, but evolves in response to operational needs. The role requires a strong sense of responsibility, discipline, and the ability to work independently, while proactively coordinating to ensure effective execution. Suitable candidates are those who can adapt to a structured, fast-paced, high-standard work environment and are committed to long-term development.